← Back to work
Common Table wordmark in warm cream on deep burgundy
ClientCommon Table
IndustryRestaurant & Hospitality
ProjectBrand Identity & Applications
ServicesLogo & brand identity

Common Table

Good food. Good people. Same table.

The brief

Create a warm, social identity built around good food, good people and shared moments.

The creative direction

Bold, playful typography paired with a rustic, Italian-inspired visual language.

Common Table storefront with burgundy awning, bistro tables and a Come eat together sandwich board
Common Table menu, branded napkin and wine on a marble table with a sketched illustration
Warm-lit Common Table dining room with the wordmark on the wall above a burgundy banquette
Common Table takeaway packaging: kraft bag, food box, cup and bread bag
Chefs in Common Table aprons shaping pizza dough in front of a wood-fired oven
Common Table napkin cutlery pocket on a burgundy-rimmed plate beside a candle

Logo variations

Common Table wordmark in cream on burgundy Common Table wordmark in burgundy on cream

Colour palette

Deep burgundy, warm cream, terracotta and earthy neutrals.

Deep Burgundy#70170D
Warm Cream#FFF8E9
Terracotta#B85C3C
Earthy Neutral#CDBBA0

Visual language

Hand-drawn details, vintage-inspired illustrations, warm textures and bold typography.

Brand experience

Warm, intimate and welcoming — designed to feel like a place where everyone comes together.

Brand applications

  • Menus
  • Napkins
  • Tableware
  • Signage
  • Packaging
  • Uniforms
  • Restaurant Interiors

Brand aesthetic

  • Warm
  • Rustic
  • Social
  • Playful
  • Italian-inspired

Common Table — Good food. Good people. Same table.

Start a project like this Back to all work