← Back to work
Frame Daily F monogram and wordmark in white on a black-to-red gradient
ClientFrame Daily
IndustryPhotography / Visual Media
ProjectBrand Identity & Visual Direction
ServicesLogo design · Branding

Frame Daily

Frame the everyday.

The brief

Frame Daily is a photography-led brand built around the idea of capturing everyday moments through a distinct visual lens. The identity needed to feel bold, contemporary and editorial while remaining flexible across photography, print and digital applications.

The creative direction

The logo was developed around a geometric “F” monogram, constructed using strong horizontal and vertical lines to create a visual frame. The symbol references both the brand name and the act of framing a photograph, giving the identity a direct connection to photography. The typography pairs a bold, structured “FRAME” with a lighter “DAILY”, creating contrast and giving the wordmark an editorial character.

Red Frame Daily business card beside a camera lens
Photographer in a red Frame Daily hoodie with a branded camera bag
Black Frame Daily envelope holding monochrome photo prints
Frame Daily logo over a black and white cat close-up
Frame Daily F monogram in white on a black-to-red gradient
Pencil sketches exploring the Frame Daily F monogram

Logo variations

Frame Daily primary lockup Frame Daily F monogram Frame Daily wordmark

Colour & visual language

The identity uses a striking black, deep burgundy and vivid red palette, balanced with white typography. The dark foundation creates a cinematic feel, while red becomes the brand’s visual signature. Photography is treated as the hero — often using high-contrast, dramatic and monochromatic imagery to create a distinctive visual world.

Black#050101
Deep Burgundy#470D08
Crimson#91040A
Vivid Red#FA3030
White#FFFFFF

Deliverables

  • Brand Identity
  • Logo Exploration & Development
  • Custom F Monogram
  • Primary Logo & Variations
  • Typography System
  • Colour Palette
  • Photography Direction
  • Business Cards
  • Stationery
  • Envelopes
  • Brand Collateral
  • Packaging / Print Applications
  • Apparel & Merchandise
  • Photography Portfolio Applications
  • Social Media Visual Direction

The visual story

The F monogram acts as a frame, creating a simple but recognisable symbol that can stand independently from the wordmark. Its geometric construction gives the brand a strong graphic presence, while the photography-led applications allow the identity to adapt to different subjects and stories. From a red business card to a photographer’s hoodie and camera bag, the identity is designed to live within the world of photography rather than compete with it.

Brand aesthetic

  • Bold
  • Editorial
  • Cinematic
  • Minimal
  • Contemporary
  • Visual

Frame Daily — Frame the everyday.

Start a project like this Back to all work