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Loadloaf wordmark with the line est. 2026 — the perfect bread, in cream on warm brown
ClientLoadloaf
IndustryArtisanal Bakery
ProjectBrand Identity & Packaging Design
ServicesLogo & packaging

Loadloaf

Good bread, made with care.

The brief

Loadloaf is a modern artisanal bakery built around the simple idea of good bread, made with care. The brand needed an identity that felt warm, premium and handcrafted while still being approachable enough for everyday consumers.

The creative direction

The identity was developed around warmth, simplicity and traditional baking craft. Earthy browns, warm creams, natural textures and minimal typography create a visual language inspired by freshly baked bread, kraft packaging and the warmth of a neighbourhood bakery.

Baker in a brown Loadloaf apron holding a tray of scored sourdough loaves
Loadloaf sliced-bread bag with a brown printed band and twine tie
Loadloaf wordmark on the glass door of a warmly lit bakery
Cream linen apron with leather straps and a brown Loadloaf print
Baguette in a kraft sleeve with grain illustrations and a round Loadloaf sticker
Open kraft bakery box printed with the Loadloaf lockup, holding a sourdough loaf

Colour palette

Espresso#2E1D12
Loaf Brown#5D3A20
Crust#8A5A33
Kraft#C9A57E
Cream#F1EAE0

Deliverables

  • Brand Identity
  • Logo & Lockup
  • Colour Palette
  • Typography
  • Packaging Design
  • Bread Bags & Sleeves
  • Bakery Boxes
  • Apron & Staff Branding
  • Pattern & Illustration System
  • Brand Photography Direction

The visual story

The brand combines modern minimalism with traditional bakery cues, using rich browns, cream tones, grain-inspired illustrations and tactile materials to create a cohesive and memorable bakery experience.

Loadloaf — The Perfect Bread.

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