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Three Madhrri Instagram posts for the Vitamin C serum, Hydramax moisturizer and Sun-Saver sunscreen
ClientMadhrri
IndustrySkincare
ProjectSocial Media Design & Brand Guidelines
ServicesSocial media

Madhrri

Beauty in every drop.

The brief

Madhrri is a skincare brand with a range of serums, a ceramide moisturizer and an SPF 50 sunscreen. They needed an Instagram presence that felt clean, soft and premium — one that sells the products while also teaching followers how to care for their skin.

The approach

Each product gets its own colour world taken from its label — sunny gold for the Vitamin C serum, powder blue for the niacinamide serum, blush pink for the moisturizer and warm sand for the sunscreen. Product posts sit alongside how-to guides, carousels and simple infographics, all tied together by bold headlines and the gold Madhrri mark.

Madhrri Instagram post: Vitamin C treat to your skin post for Glowmax Elixir
Madhrri Instagram post: Skin Renew Elixir 5% niacinamide product post
Madhrri Instagram post: More than just UV protection educational post
Madhrri Instagram post: How to use the Skin Renew Elixir three-step post
Madhrri Instagram post: Hydramax Moisturizer 0.3% ceramide product post
Madhrri Instagram post: Five key reasons why moisturizing is important carousel cover
Madhrri Instagram post: Moisturizing carousel slide on hydration and skin barrier
Madhrri Instagram post: Moisturizing carousel slide on fine lines and smooth skin
Madhrri Instagram post: Moisturizing carousel slide on a balanced complexion
Madhrri Instagram post: Sun-Saver SPF 50 product post
Madhrri Instagram post: Essential guide to sunscreen post on a beach
Madhrri Instagram post: Why SPF matters infographic
Madhrri Instagram post: The importance of broad-spectrum UVA and UVB infographic
Madhrri Instagram post: Ingredients to look for in sunscreen post
Madhrri brand sheet with logo, Maragsa and Montserrat fonts and colour palette

Brand guidelines

Maragsa is used for titles and Montserrat for body copy. The soft, skin-friendly palette gives each product line its own mood while the gold script logo keeps everything unmistakably Madhrri.

Madhrri Gold#B59E64
Rose#D69FA4
Powder Blue#9FB6C9
Peach#D5AC9B
Sand#D0BC9C
Lilac#D4B7FE

Content pillars

  • Product Launches
  • Key Benefits
  • How-to-use Guides
  • Educational Carousels
  • Skin Science Infographics
  • Ingredient Spotlights

Products featured

  • Glowmax Elixir — 10% Vitamin C
  • Skin Renew Elixir — 5% Niacinamide
  • Hydramax Moisturizer — 0.3% Ceramide
  • Sun-Saver — SPF 50 PA++++

Madhrri — Beauty in every drop.

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