← Back to work
MoonMilk Coffee wordmark in white on electric blue
ClientMoonMilk Coffee
IndustrySpecialty Coffee
ProjectBrand Identity & Visual Branding
ServicesLogo & packaging · Branding

MoonMilk Coffee

Bold, refreshing, unmistakably blue.

The brief

MoonMilk Coffee is a contemporary coffee brand created around the idea of making everyday coffee moments feel bold, refreshing and memorable. The brand needed a distinctive identity that could stand out in a crowded café market while remaining clean, youthful and highly recognisable.

The creative direction

The identity is built around a striking electric blue and white colour palette, paired with a tall, condensed wordmark. The result is a visual language that feels modern, confident, energetic and slightly unconventional. The branding balances the premium feel of specialty coffee with a more playful, lifestyle-driven personality.

MoonMilk Coffee café exterior painted electric blue with the wordmark in the window
Espresso pouring into a blue MoonMilk takeaway cup
Staff in a blue MoonMilk cap and a tee reading Bad Days Can Be Better Only With A Iced Coffee
Blue MoonMilk pastry bag, latte cup and branded receipt
White MoonMilk cup carrier with two iced coffees and the line Good Coffee. Good People. Good Moments.
MoonMilk street poster reading Breathe. Sip. Go.

Logo variations

MoonMilk Coffee wordmark, white on blue MoonMilk Coffee wordmark, blue on white

Colour palette

Electric Blue#0047AB
Milk White#FFFFFF
Night Navy#1B2A5E
Latte#C49A6C
Espresso#15120B

Deliverables

  • Brand Identity
  • Logo & Logo Variations
  • Colour Palette
  • Typography System
  • Coffee Cup & Packaging Design
  • Takeaway Packaging
  • Staff Merchandise
  • Café Exterior Branding
  • Menu & Collateral
  • Outdoor Advertising
  • Social/Marketing Visual Direction

The visual story

The bold blue becomes the signature of MoonMilk Coffee, creating instant recognition across the café, cups, merchandise and advertising. Photography combines deep shadows, warm coffee tones and strong blue accents, while bold copy such as “Bad Days Can Be Better Only With A Iced Coffee” gives the brand a youthful and relatable voice.

MoonMilk Coffee — thoughtful coffee for your everyday escape.

Start a project like this Back to all work