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Oren wordmark and monogram in ivory on deep forest green texture
ClientOren
IndustryLuxury Women’s Leather Goods
ProjectBrand Identity
ServicesLogo & brand identity

Oren

Accessible luxury, crafted for every day.

The brief

Oren is a premium women’s leather wallet brand built around understated luxury, timeless craftsmanship and everyday sophistication. The identity needed to feel equally at home beside luxury fashion and leather accessory brands.

The idea

Refined serif typography paired with a distinctive monogram. The signature “O” is designed to resemble a wallet button or snap closure, and the split letterform feels like a finely cut piece of leather — elegant, precise and memorable.

Hand holding four Oren card wallets in green, olive, brown and black
Woman holding a forest green Oren wallet with the gold monogram clasp
Oren wallets in cream, tan and green displayed on white shelves
Tan Oren wallet in its branded ivory gift box
Burgundy Oren wallet being placed into a cream tote bag
Hand holding a burgundy Oren wallet against a navy knit

Logo & monogram

The primary wordmark uses custom serif letterforms and sculpted details that evoke the precision of luxury leather goods. The stacked “or / en” monogram works on its own as a hardware emblem, clasp or embossed mark.

Oren primary logo and monogram Oren logo construction showing the wallet button closure inspiration

Colour palette

Inspired by premium leather, gold hardware and modern luxury fashion.

Deep Forest#18211D
Olive Green#3F5B4B
Sage#A8B4A0
Champagne Gold#C8A36A
Ivory#F5F1EB
Rich Espresso#2B221D

Typography

Cormorant Garamond for headlines, campaigns and luxury messaging. Open Sans for product information, website, packaging and digital assets.

Vision, mission & positioning

Vision: to become the go-to luxury wallet brand for women who appreciate elegance in everyday essentials.

Mission: creating beautifully crafted wallets that blend functionality, premium materials and timeless style.

Positioning: accessible luxury leather goods — premium quality without the intimidation of traditional luxury brands.

Brand personality

  • Elegant
  • Sophisticated
  • Feminine
  • Refined
  • Modern
  • Timeless
  • Confident
  • Minimal

Oren — elegance in everyday essentials.

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