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Pawsy script logo in white with cat ears and a lime green heart on royal blue
ClientPawsy
IndustryPet Care
ProjectBrand Identity, Packaging & Applications
ServicesLogo & packaging

Pawsy

Happy pets. Happy hearts.

The brief

Pawsy is a warm, playful pet-care brand created around one simple idea: happy pets, happy hearts. The identity needed to feel fun, modern and approachable — premium, but never overly corporate.

The creative direction

Cute enough to connect with pet parents, and clean enough to feel like a modern lifestyle brand. Friendly custom lettering, simple line-art pets and a bright, fresh palette carry the brand from packaging to the street.

Pawsy premium dog food pouch with line-art dog and cat on a blue and green set
Pawsy gift hamper with dog food, training treats, bowl, plush puppy, rope toy and thank-you card
Royal blue Pawsy gift box with lime line-art side panel, rope toy and ball
White Pawsy food bowl with blue rim, dog and cat illustrations and paw prints
White Pawsy delivery van with lime green logo and line-art pets
Cream canvas Pawsy tote bag with lime green logo and pet doodles on a green wall

The logo

A hand-drawn, friendly and memorable wordmark: custom playful lettering, a subtle dog/cat ear tucked into the letters, a heart as the brand accent and a flowing underline for a warm, energetic feel.

Pawsy logo in white with a lime heart on royal blue Pawsy logo in white with a blue heart on lime green

Colour palette

Bright royal blue for trust, fresh lime green for energy and play, and warm white / cream to keep everything soft and friendly.

Royal Blue#024A9A
Lime Green#9AB42C
Warm Cream#F4EBDD
White#FFFFFF

Illustration style

Simple, rounded line-art of dogs, cats, hearts, paw prints and pet-related objects — kept minimal and playful so it works as a pattern, a spot illustration or a full van wrap.

Photography direction

Bright, natural and lifestyle-focused: pets at home, products in use, owners with pets, playtime, feeding moments and clean packaging shots. Never clinical, never generic pet-store.

Tone of voice

Warm, playful and simple. Happy pets. Happy hearts. Made with love for every wag, purr & cuddle.

Brand applications

  • Pet Food Packaging
  • Treats
  • Bowls & Accessories
  • Gift Hampers
  • Tote Bags
  • Delivery Vans
  • Social Media
  • Retail / Store Branding

Brand personality

  • Playful
  • Loving
  • Friendly
  • Trustworthy
  • Fresh
  • Family-oriented

Pawsy — Happy pets. Happy hearts.

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