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Lowercase skinthings wordmark in white on textured chocolate brown
ClientSkinthings
IndustryResortwear, Swimwear & Beach Lifestyle
ProjectBrand Identity, Packaging & Applications
ServicesLogo & packaging

Skinthings

Earthy luxury × effortless resort living × tactile minimalism.

The brand idea

A contemporary resortwear brand designed around sun, skin, movement and effortless summer living. The identity needed to feel tactile, warm and premium without becoming overly polished.

The visual direction

Quiet luxury meets a sun-soaked beach aesthetic — earthy tones and tactile textures create a strong, recognisable world with plenty of room to breathe.

Chocolate Skinthings gift box with a textured bikini and sarong, logo tissue paper, sticker and thank-you card
Flat lay of a chocolate textured bikini, sarong and Skinthings pouch on sand with palm shadows
Chocolate straw sun hat with the Skinthings wordmark on a white sun lounger
Chocolate Skinthings shopping bag with rope handles on sand beside shells and sunglasses
Skinthings chocolate and cream hangtags on a textured bikini

The wordmark

A clean, lowercase skinthings wordmark built on bold + lightweight typographic contrast — a heavier “skin” grounded against an airy “things”, echoing the balance between body and ease.

Skinthings wordmark in white on textured chocolate Skinthings wordmark in a chocolate-to-tan gradient on white

Core visual elements

  • Lowercase Wordmark
  • Bold + Light Type Contrast
  • Sand, Skin & Fabric Textures
  • Subtle Tonal Patterns
  • Minimal Graphic Applications
  • Generous Negative Space

Colour palette

Deep chocolate brown anchors the brand, softened by warm sand, soft cream, off-white and a subtle tan.

Deep Chocolate#4B2C1F
Subtle Tan#A0694A
Warm Sand#D9C4A3
Soft Cream#EFE6D8
Off-White#F8F5F0

Photography direction

Sensory, editorial beach imagery: sun-kissed skin, swimwear details, sand and natural textures, palm shadows, resort settings, hats, scarves and accessories, packaging and unboxing, and relaxed, candid summer moments.

Brand applications

  • Swimwear
  • Resortwear
  • Packaging
  • Shopping Bags
  • Hangtags
  • Gift Boxes
  • Accessories
  • Social Media
  • E-commerce

Brand personality

  • Minimal
  • Warm
  • Sensual
  • Natural
  • Relaxed
  • Contemporary
  • Premium

Skinthings — less about dressing for the beach, more about capturing the feeling of being there.

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