Untaboo
Raising a responsible generation.
The brief
Untaboo runs age-appropriate sex and relationship education programmes for children, teens and parents. Their Instagram needed to open up conversations families usually avoid — in a way that feels warm, approachable and never awkward.
The approach
Bold stacked headline boxes grab attention and pose a relatable question or myth, while friendly illustrations soften sensitive topics. A textured paper background and the Untaboo speech-bubble logo keep every post recognisable, from single posts to multi-slide carousels.
Content pillars
- Myth-busting
- Parent Guidance
- Age-appropriate Learning
- Body Positivity
- Carousels & Conversation Scripts
Visual system
Stacked headline boxes with thick black outlines, a punchy palette of marigold, teal, coral and red, illustration-led storytelling and a consistent textured paper backdrop.
Untaboo — Raising a responsible generation.